40+ partners
We only stock makers who share our standards: safe materials, honest ingredients and products that pets genuinely love.
Safety first
Independent lab testing for materials and ingredients.
Pet-panel approved
Every new brand is trialled by our 60+ pet testers.
Responsible sourcing
We prioritise sustainable and ethical production.
Furniture pets actually use
Purrfect Home designs cat towers, hideaways and orthopedic beds with veterinary input. Every piece is tested by a panel of shelter cats and dogs before it goes into production.
Toys built for real play
PlayPaw makes durable, natural-material toys — rope, wool and natural rubber — without small plastic parts. Their designs are developed with animal behaviourists to match how dogs and cats like to hunt and play.
Feeding, beautifully
Bowlcraft produces ceramic and stainless-steel feeders that are as nice to look at as they are practical: non-slip bases, whisker-friendly shapes and dishwasher-safe inserts.
Nutrition the way nature intended
Wild Harvest recipes start with free-range or wild-caught protein and contain no artificial colours, flavours or preservatives. Formulated by board-certified veterinary nutritionists.
Gear for every adventure
TrailTail builds leashes, collars and carriers for city walks and mountain trails alike, with reflective details and climbing-grade hardware.
Gentle grooming
FluffCare makes soap-free shampoos and comfortable grooming tools for sensitive pets, developed alongside professional groomers.
We're always looking for makers who care as much as we do. Tell us about your products and we'll be in touch.
Become a partner